It’s quite clear, for many reasons that people do not really care that much about hi-def at the moment. Personally I think we all tend to think that this is a natural progression of technology, and don’t really feel like we should pay any extra for it. Hi-def is nice, but with divx or x264 we can view our media from PC’s or other media players without blowing huge amounts of cash on new hardware. This isn’t about just the player - okay, blu-ray has been chosen by the movie studios as ‘the’ format (note it didn’t WIN any war, as it was the suits that decided for us which way it was going to go). The Television is also the problem. As has been pointed out here people just don’t have the hardware to fully appreciate hi-def… or do they ? I’m watching hi-def through my media player on a nice 100hz CRT TV - and it looks fantastic… so why the optical discs… the price per gigabyte is huge. I prefer hard disks - and really, WHO is going to bother re-buying their DVD collection in hi-def… as most of the older movies sold are not remastered but simply upscaled to ‘hi-def’. So… er… why not just upscale your DVDs ? Sure, the prices will drop at some point - but the way we watch TV / Movies has changed so quickly in the last 18 months - divx… no time wasting adverts to watch… cool ! And the troubled PS3 - no… don’t even get me started on that.