I’d started this originally as a general discussion thread and had intended to add to it but I haven’t looked at this in a while now so I thought I’d see what has happened with regard to Cinavia in the last year.
One of the things I came across was this Verance press release which I haven’t seen mentioned elsewhere here and seems to be a significant development.
Basically it sets out the time frame for the compulsory inclusion of Cinavia in all standalone Blu-ray players.
[B]AACS Announces Schedule for the Inclusion of Cinavia in Blu-ray Disc Players[/B]
Veranceâ€™s watermark-based content protection technology becomes mandatory
July 20, 2011 â€” SAN DIEGO â€” AACS LA, LLC today announced that, pursuant to the provisions of its license agreements with Blu-ray Disc player manufacturers, the inclusion of the Cinavia technology from Verance Corporation will become mandatory for all Blu-ray Disc players as of February 1, 2012.
Cinavia, the standard for protection of filmed entertainment content, employs Verance watermarking technologies to extend the existing content security architecture for Blu-ray Disc to protect against the use of unauthorized copies of commercial movies, such as those originating from in-theater camcording or â€œrippedâ€ Blu-ray Discs or DVDs. Cinavia has been licensed by major motion picture studios including Universal Studios, Sony Pictures Entertainment, Warner Bros. Entertainment, and Twentieth Century Fox Film Corporation and employed in numerous theatrical, Blu-ray Disc, and DVD releases.
Cinavia has been an element of AACSâ€™ architecture since June 2009, when AACS LA issued their final technical specifications and license agreements. Since then, Cinavia has been licensed by dozens of Blu-ray Disc player and component manufacturers, integrated into leading Blu-ray Disc player chipsets, and deployed in over 45 million Blu-ray Disc players sold to consumers.
â€œConsumers love Blu-ray Disc for the great entertainment experience that it delivers and Verance is thrilled to have this opportunity to support its growth,â€ said chief executive, Nil Shah. â€œThe Cinavia deployments to date have demonstrated a striking efficacy at increasing the market for legitimate Blu-ray Disc media as well as digital entertainment platforms incorporated in Blu-ray Disc players. We look forward to bringing our solution to more participants in the Blu-ray Disc market.â€
To facilitate timely and cost-effective deployment of Cinavia by player manufacturers, certified Cinavia components are currently available from Verance and numerous Blu-ray Disc component vendors and Verance is offering license fee waivers to manufacturers of players that implement Cinavia in accordance with Veranceâ€™s preferred screening specifications.
Significantly they’re offering license fee waivers to any manufacturers that comply with Verance’s requirements.
What isn’t clear though is how this will affect existing hardware.
So be wary of any firmware updates to existing players as there’s now a higher likelihood that they could possibly be Cinavia enabled sometime soon.