[QUOTE=debro;2709824]I’m just wondering how far this cinavia dovish is going to go…
How long before all music is infected, and then YouTube videos with music in the background will refuse to play on any device …[/QUOTE]
AFAIK, Verance has designed and intended Cinavia to be format specific. They can encode the signal so that it ONLY triggers specific devices. For example, movie audio would only trigger BD players, and content sold for download would only trigger mobile devices, etc.
With BD audio, Cinavia only triggers when AACS encryption is absent. So its anything but clear just how any of this might be applied to other devices like TVs or phones & tabs. But significant programming is indicated. A phone or TV has no knowledge of AACS encryption.
IOW, the simple presence of a Cinavia watermark is insufficient to trigger the protection, there has to be some other factor which has to be present or absent. Otherwise the audio wouldn’t play anywhere. Its possible they simply intend to make BD audio unplayable on other devices as well as BD players.
So while this news might cause a knee-jerk reaction for some, its not really news since Verance has always intended to expand usage. But what motivation do makers of phones, tabs and TVs have to buy Cinavia licenses and hardware? None, that’s what.