We were initially working on a different joke for this year but we started too late and couldn’t spend enough time to make everything sound plausible enough to fool people. Last year our internal April’s fools thread had 61 posts in total, we were even contacted by a BDA representative after that joke. This year we only managed 14 posts on the first idea, 6 posts on the SSD joke and 2 posts with an idea for next year.
Last year we started gathering ideas on March 2nd with an initial idea being agreed on by everyone. Then we started collecting things that had to be considered for a plausible story like specifications or names to not make people spot errors in our text that would reveal the joke immediately. The first draft of a text was provided on March 18th. This text was edited 9 times until March 30th - not including the numerous times we updated the logo and the mail screenshot. Finally it was only up to finding another strange story to make people believe this story would be the the joke for that year.
But in general the Myce team has a lot of fun working on our April’s fools jokes.