Chinese television makers, including TCL Corp. (000100) and Hisense Electric Co. (600060), are accelerating their push into the U.S., marketing cut-rate sets and advanced technology as they try to grab share from Japanese and Korean competitors.
The companies are looking to make a splash at the biggest U.S. electronics trade show this week in Las Vegas as they try to raise their visibility with American consumers and distributors. TCL, the Huizhou-based manufacturer of TVs and DVD players, is doubling its space at the event to show off TVs using Google Inc. (GOOG)’s Android software, while Qingdao-based Hisense is increasing its exhibition footprint and introducing its first U.S. print and TV ad campaign.
Link: http://www.bloomberg.com/news/2013-01-06/cheaper-tvs-on-horizon-as-chinese-muscle-into-u-s-tech.html