...it's possible, but far from advisable if you don't know what you're doing. I'd be willing to write out the steps, but I've only really messed with Sony/LiteON drives, so I don't know how BenQ's and their ilk work so far as flashing. Read up on it elsewhere in the form, search around on Google, but know that crossflashing voids your warranty and is potentially dangerous. You could end up with a paperweight.
There are plenty of other burning apps out there, some of which are free. Look around, read through the software section of the forums here, try some other stuff. As a genral rule the applications that come with an OEM drive like HP's lightscibe app you're talking about are downright pathetic. Dont get your hopes up too much.