this might sound stupid: But have you pressed a key when prompted?
Additionally, with Sata drives your Windows disc should have SP3 integrated. If not, then there are enough "howtos" that explain the procedure of creating a new install disc with SP3 integrated (slipstreaming is the magic word).
If you don't want to set the operation mode of your Sata controllers to "IDE", then you need to provide the drivers for the Sata controller during setup. Either have a floppy or you have the drivers integrated in your Windows install disc.
P.S.: Since this is probably a software problem unrelated to Samsung DVD writers, I'll move this thread to General Software forum, which I expect to be the better place for that question