Box office reports deliver more bad news for 3D movies.
[newsimage]http://static.rankone.nl/images_posts/2011/06/hvnZ8J.jpg[/newsimage]The performance of 3D movies over the typically busy Memorial Day weekend did little to counter recent arguments that they were becoming too big a focus for filmmakers and theaters despite consumers clearly not feeling the same way. If anything, some believe the less-than-stellar numbers put up by both new and previously released 3D films may speak to a growing ambivalence to the format by theatergoers who either dislike the attached premium price or are clued in to Hollywood's less-than-honest 2D-to-3D conversion process. Or perhaps it's a combination of both.
Read the full article here: [http://www.myce.com/news/latest-box-office-reports-deliver-more-bad-news-for-3d-movies-45957/](http://www.myce.com/news/latest-box-office-reports-deliver-more-bad-news-for-3d-movies-45957/)
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