It’s all about being customer friendly. Unfortunately blu-ray isn’t. Regioncodes all over again. This is the main reason I don’t touch the format. I love HD, I love owning movies, but don’t expect me to love taking DRM+restrictions in the rear. When I pay for something I wan’t to be able to do with it as I please. With blu-ray I can’t. As long as they obviously hate their customers, the customers will dislike them. On the bright side, there is a very good alternative out there. One that most ppl here have tried and love… I’m of course talking about downloaded movies. No DRM, no fuzz… just works. I wish the movie industry would go for “just works” for once.