I'm sorry, but your second sentence is in complete contrast to the second sentence.
I read it as: Poor sales due to high prices .... high prices not justifying the better quality experience .. ergo .. not buying bluray due to high prices ...
At any rate ... stop cranking out so many DVD's ... create an artificial shortage, which will increase the price of DVD's .... people will move to bluray ... prices of blurays will drop.
Still waiting for the general population to understand wtf bluray is ... and what the difference is compared to a DVD.
I often hear in stores:: "Do you have XXmovie on bluray dvd?"
Salespeople: "Yes, we have xxmovie on DVD's here neglect to point out that the store doesn't have a large selection of Bluray movies"
Buyer wanders off content with his crappy DVD at BD price ..... not realising he/she has just been duped.
Hmmm ... buyer beware