“Yeah, Sony remembers the Beta v. VHS fiasco very well. It also remembers that, back then, it was Sony v. the rest of the World. This time it’s Toshiba v. the rest of the World…” Typical wishful thinking from a Sony fanboy. Toshiba v. the rest of the world? Oh really? Here’s an incomplete list of companies who support HD-DVD. Canon Digital Theater Systems Fuji Fujitsu HP Hitachi Maxell Intel JVC Kenwood Konica Minolta Memory-Tech Microsoft Mitsubishi Electronics New Line Cinema Paramount NEC Sanyo Toshiba Universal Pictures Warner Home Video Some of the big names to note are Intel, Microsoft, Paramount, Universal and Warner. Also worth noting is that a lot of companies support BOTH formats. Also, in the past 12 months Sony and the BD crowd have announced three times, yes THREE times that BD has won the next gen war. They think if they keep wishing it, it will come true. Consumer are smart, they’re not going to fall for this kind of crap. Then you wonder why people hate Sony so much, when they keep pulling this kind of trick. I would also like to say to the people from Europe who post here, please stop acting like Americans. You seem to think, just as Americans do, that your region of the world is the deciding factor. “If it’s winning in Europe, it’s winning in the entire world.” is your attitude. Also, I very very much doubt that BD has 72% of the market in Europe. Just because the PS3 launched in Europe recently doesn’t mean BD has automatically won. In fact, the PS3 is sinking faster than a Titanic made of lead. It’s been selling horribly in the Americas and even in its home country, Japan. I have no doubt it will sell even worse in Europe, due to crippled hardware, lack of games, and an astronomic price tag. So I wouldn’t count HD-DVD out just yet.