I’m with shimman on this one. The only reason dvd is so popular is because it was cracked and can be copied. I mean your always going to have the mom’s and pop’s that will end up getting a new player, but they don’t move the markets, they will only get a player on the recomendation or gift from their techie friend who won’t be giving them blue ray or hd-dvd, because he know’s how much of a bitch it is. What about when blu-ray recorders come out for pcs’, those sure won’t sell until theres a use for them (until they can copy uncrackable blu ray discs) Luckaly homebrew crews love a challenge, I predict both formats will be cracked within a year of release. Look at the psp and all of it’s uncrackable firmware, all of which are already cracked, even the newest 2.0.