well, I wouldn't go as far as to employ the word discriminating, ignoring is perhaps more pertaining.
Anyhow, as I'm in Switzerland, the Seoul numbers are probably not of much use, but after browsing lg's German site, I indeed came across a solution, though very costly: lg- delegates its optical drive spare part support to an external company called SKR-Satelliten und Kommunikationstechnik GmbH Phone:0049(0)2163-988910/ firstname.lastname@example.org.
They want 5â‚¬ for the bezel, which actually is the bulk bezel, without the ornament! plus 30â‚¬ for shipment, simply because it's too difficult for them to use
a cheaper logistic company and because lg is not smart enough to simply provide separate bezels with the direct shipments to it's retailers. I strongly suggest that lg revisits its position on recognizing actual trends and take an example on Lite-On, Aopen, just to mention a few, where all bezels are supplied within the retail versions or available separately, if you happened to have gotten a bulk version.
On the other hand, I find it still not very customer friendly that lg proposes on their site to be contacted via email regarding any matters and promising to answer and then not bothering. It's wasting people's time.
The best way to do business is to give customers more that than they expect, that's how you bind customers, you give them the little extra, and that helps in the foundation of a company's positive reputation.
The fact that they esthetically castrate the front bezel as of new for the bulk version is the perfect example of how to disappoint loyal customers. I bought three bulk versions up to now, I like their toasters; they were all identical in appearance to the retail versions, and now not anymore, excuse my language, but that sucks I don't even want to mention the production cost of such a bezel let alone of the ornament and the resulting profit margin. Why makes things easy when you can really torture yourself? Really, it's ludicrous. Well, having said that, it's kind of funny how much time I waste ranting about what is probably trivial. I mean, there are more important things that need attention, but hey, I admit, letting go is not the virtue that
I have learned to master at all times
I want to figure a way to get lg's marketing strategist to take heed of this little detail; it's little details like these that influence people's perception.
Lg, step out of this stinginess and I guarantee, you'll get back more than what you expect...
Kenshin, that's a cute baby you have