Yeah, the Beta-VHS thing was obvious… VHS could fit full length movies, Betas could not. The comparison to BD vs HD-DVD on this count is a big red herring. Capacity, above DVD size, is like the billionaire who’s just made another million - it really doesn’t matter, does it? What may stick in people’s minds is the root kit fiasco. Also, Sony doggedly pursues its tech to its own detriment - witness ATRAC3/Minidisc - they could have jumped on the MP3 bandwagon well before Apple, and chose not to. See also “Memory Stick” - the only reason people buy them now is to pirate PSP software or becuase they are stuck with Sony digital cameras. Sony is mired in a proprietary technology mindset. They want to own it all, or else they don’t want to get involved. If it weren’t for the massive support they get as a flagship company in their “home” country (which is threatened as they continue to move jobs out of Japan), as well as the success of the Walkman (built on NON-PROPRIETARY technology) and Playstation (accidental, they can thank Nintendo for being even MORE short-sighted) lines, where would Sony be today? Surely a successful company, but hardly an innovator or leader. What may win the day for HD-DVD is the ease in manufacturing… this will be key, as it will give HD-DVD a higher profit margin (this was a BIG factor in the success of Playstation over rival N64) down the line on product. Delivering titles at a considerably lower cost than their competitors. Both formats still have to battle the public perception that they are toys for the rich, though. DVD movies still look great on the few HDTVs that are filtering out to the masses… until HD monitors become mass market (and a lot cheaper), there is NOTHING - I mean NOTHING to distinguish BD or HD-DVD from standard DVDs, except a huge investment for people to restock theiur libraries and to buy new players. Who wants to do that - especially if you don’t really SEE much of a difference? The leap from VHS to DVD took almost 10 years - and the advantages of the move are obvious, but prices had a lot to do with that. The move to next-gen DVD does not have so obvious advantages, except that to really see those advantages, I need to invest $$$$ into a new TV. Who cares? I’ve already got a big screen 55" TV. Replacing it with a plasma is an investment I can’t afford and can’t see any reason to make. The Wal*Mart crowd is the one these guys have to play to. For them, HD-DVD is probably the best bet (cheaper, availability), but even then, I just can’t see how big you can bowl them over when they just purchased that inexpensive $30 progressive scan DVD Player and flat screen CRT - then bought a large library of movies. I predict both or either format will not gain a foothold for at LEAST 7 or 8 years, even then, something better may come along (perhaps the loser in this battle?) to spoil their ascendency and make them irrelevant.