I guess you can't get Ridata/Ritek media at Target? Almost any burner I've ever seen is able to burn the Ridata 4x DVD+R's (RicohJPNR01 media code) at 8x or higher with great results. I burn these at 8x on my BenQ DW1620A / NEC ND3500AG with wonderful results and scans. Some of the most compatible media for all burners on the market. Plus I like the Silver Matte finish which doesn't smudge like Shiney Silver finishes do.