Best Buy mobile app makes theaters & home video interactive



Best Buy mobile app makes theaters & home video interactive.

[newsimage][/newsimage]Best Buy is now encouraging the audience of the animated 3-D movie “Despicable Me” to turn their cell phones on to use their new, free Movie Mode interactive application.

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Whenever somebody turns on their phone screen in the theater, it’s painfully obviously to all others due to the dark environment. I see they’re trying to limit the interactivity to the credits section, but this is probably a bad idea…

For the home, however, it might be cool to add interactivity. Reminds me of the TV Augmented Reality technology that was covered a few weeks ago: