Best Buy mobile app makes theaters & home video interactive

vbimport

#1

Best Buy mobile app makes theaters & home video interactive.

[newsimage]http://static.rankone.nl/images_posts/2010/06/d2WFTR.jpg[/newsimage]Best Buy is now encouraging the audience of the animated 3-D movie “Despicable Me” to turn their cell phones on to use their new, free Movie Mode interactive application.


Read the full article here: [http://www.myce.com/news/best-buy-smartphone-app-makes-theaters-home-video-interactive-30828/](http://www.myce.com/news/best-buy-smartphone-app-makes-theaters-home-video-interactive-30828/)


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#2

Whenever somebody turns on their phone screen in the theater, it’s painfully obviously to all others due to the dark environment. I see they’re trying to limit the interactivity to the credits section, but this is probably a bad idea…

For the home, however, it might be cool to add interactivity. Reminds me of the TV Augmented Reality technology that was covered a few weeks ago: http://www.myce.com/news/augmented-reality-tv-is-a-view-of-the-future-28321/