With roughly seven weeks left in the race to determine the next President of the United States, the Pew Research Center, a nonpartisan “think tank”, has conducted an analysis comparing how well the Obama and McCain camps are using website technology for organizing, fund-raising, networking, and announcing news. The Pew Research Center is a group that provides information on the issues, attitudes and trends shaping America and the world.
Both campaignsâ€™ official websites www.barackobama.com and www.johnmccain.com are more advanced than anything seen in past elections. For much of the campaign, Obama has had the edge taking advantage of new technology, but the McCain camp has begun to close the gap by adding new features and content to their website such as social networking components. For the week ending August 30 the Obama website attracted 72% of the visits compared to 28% for McCain according to Hitwise, an internet usage research company. The study examined the Obama and McCain websites in August and again in September, before and after the national conventions.
Rest of the article available over at DailyTech.