Are home theaters cannibalizing cinema attendance?

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#1

Are home theaters cannibalizing cinema attendance?.

[newsimage]http://static.rankone.nl/images_posts/2010/08/sr14Io.jpg[/newsimage]A year ago, film studios and theaters were enjoying an uptick in movie attendance supposedly spurred by a need for people to escape the woes and harsh realities of the recession. This year, attendance is down by an average of 1-2% at major theaters.

What are the factors behind this decrease?

Read the full article here: [http://www.myce.com/news/are-home-theaters-cannibalizing-cinema-attendance-33170/](http://www.myce.com/news/are-home-theaters-cannibalizing-cinema-attendance-33170/)


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#2

Yah, the last idea to make all movies 3d (whether or not they should be) to add 3 bux to movie tickets, was bad. Now for 2 people to go, you’re looking at nearly 30 bux.

We still go to movies, but hey get fewer between. Wait 5 months and you can buy to keep on bluray for less money.


#3

Wait until the studios trot out “Piracy” again for falling attendance. Pricing is now one reason we don’t go so often. Wait until the DVD comes out on rental and watch it in the HT though not as nice as the one in the pix above…


#4

The only reason “sales” are so high and last summer was a record, was that they’ve jacked up ticket prices. I’d be more interest in how many seats they’re selling then overall incoming cash.


#5

I am sure home theater is making a dent in ticket sales. The movie industry is pricing themselves out of business. They have been paying mediocre actors huge sums of money (especially the percentage of box office deals big name stars can command) and expecting the movie goers to foot the bill. Then add the further wallet raping the theater owners put on patrons and many people have had it with the theater experience. I go to the theater to see a movie just a fraction as often as I did 10-15 years ago. I have gone for a 2-3 year period without watching a movie in a theater. Nothing comes out of Hollywood that I really need to see in a theater or that is so good I can’t want for the DVD.


#6

Plus, at home you can pause the movie to go to the loo, grab another drink, some more popcorn, etc., not to mention watching the movie on your schedule (not a lot of cinemas around here have a 3am showing…)

And of course, you have more than 30 or so choices for what to watch at home.

As it is, my home theatre sounds far better than any cinema I’ve ever been to.

Seriously, when cinema tickets cost as much or more than the DVD, what’s the point?

I feel sorry for the small cinema owners - they don’t make any profits on ticket sales, they have to rely on concession profits to stay in business.


#7

If Hollywood was smart they would start a service for streaming newly released movies directly to homes via the Internet. If movie makers aren’t careful, they will start to go the way the music industry has gone. This isn’t a very bright future for them. If theaters are going to survive they need to develop new technology to enhance the viewer’s movie watching experience. I don’t think this current crop of 3D movies are going anywhere. They need something like a quarter sphere screen to give the viewer a feeling like there are sitting in the middle of the action. Now that is something I would pay to see it it is done well.


#8

[QUOTE=UTR;2538540]If Hollywood was smart they would start a service for streaming newly released movies directly to homes via the Internet. [/QUOTE]
I actually read an article that claims that studios are actually working on just that, but at a large price premium, like $20 or maybe even more to rent a movie at home via VOD that is still in the theaters. Of course the theater’s are battling against it and shaking in their boots.

Theater ticket prices are definitely way too high, but we still enjoy going. Due to the skyrocketing prices, we normally go when there is a discount or a matinee. A local theater near us charges $5/ticket for all shows before noon on Sundays. That’s when we usually go nowadays.

I’ve wanted to see a few movies in 3D recently, but I just can’t justify the near $20/ticket price. Only one I’ve actually splurged on was Avatar.


#9

Oh I can see it coming. Let us tax speakers, Receivers, Players and of course we must have a device implanted in your home equipment that only allows a single play of a movie without additional compensation. In case the RIAA has not noticed the On Demand" action is becoming significant in the home video experience.

The answer to the problem is to create product that draws folks off their behinds and into the theater There is nothing in a home that beats the big screen experience with the exception that I don’t have to watch 20 minutes of commercials at home before watching a movie. I don’t have to sit at home and watch a bunch of juveniles in front of me have a food fight, talk on their cell phones or spill drinks all over the floor. At home I don’t have to deal with people walking into the middle of the movie yapping their tails off. At home U can skip over the propaganda and anti piracy bullshit and actually watch a movie. If I want a bowl of popcorn and drinks for the group at home it doesn’t cost me $5.50 for a large drink and $9.75 for a bucket of popcorn with butter flavoring. At home I don’t have to walk the length of a football field to find which of the 24 theaters had my movie. At home i don’t have to walk forever to get to a bathroom or stand in line while some six year old plays musical urinals. At home I don’t have to worry about my stereo system being stolen out of my car. At home I can even make a copy of my movie without worrying that some wannabe snitch is going to go for some damn reward from the RIAA. At home I also don’t wonder if the money I spent at the theater could be better used in the middle of a double dip recession where there is 9.5 percent unemployment.

Now how the hell is it the RIAA can’t understand why people might not be going to the movies quite as much as they did a couple of years ago? Why is it they are going to swear up and down that it is those damn pirates who are responsible. I’m going to find my RIAA switch and turn them off before another round of whining starts. Life is just too short for me to get excited about a bunch of Hollywood tippy toed, butt shakers and their drama.


#10

Another thing that I haven’t thought about until now is the camcorder problem. With the big push to crack down on illegal bootlegging of movies being video recorded in theaters, how will they stop people from camming their own TV if they can purchase a VOD title that is still in theaters? I’m sure the MPAA won’t like the “watch a film that’s in theaters at your home” proposals due to this…


#11

The price of tickets is definitely a concern of mine when we decide to go out as a family and watch a movie. Since we rarely do it these days I don’t mind splurging just a little, but it definitely needs to be a very good/great movie before I will.


#12

Last movie the family actually went out and watched was avatar in non 3d. I can’t see it anyways so it saved us all some money.
Really liked the movie even though it’s a type of story told a thousand times.
Being late in it’s run and non 3d the theater wasn’t totally packed and we had a good time watching it.
I don’t go to movies much anymore, especially with the prices going up and them wanting to charge extra for 3d that I can’t see.
Usually I just wait for it to come out on Blu Ray as long as it isn’t stupid priced and watch it at home on my HDTV with 5.1 sound and we can make our own popcorn and re watch anything we missed, plus I own it.


#13

No good quality movies as of late. Mostly they are all remakes.


#14

[QUOTE=Dr. Who;2539108]No good quality movies as of late. Mostly they are all remakes.[/QUOTE]

Most of the remakes are utter tripe and not worth wasting the time to watch them.:frowning:


#15

There’s gonna be a day when anything and everything will be available at your fingertips. Yes, we’re almost there right now. Eventually the major studios will accept the fact that people will be more than happy to watch the latest movies at home.

The major record labels were extremely reluctant to offer up their music catalog for download in the late 90’s. Sites like Emusic.com, mp3.com and a good handful of “custom CD” websites tried like hell to win the majors’ support, but it just wasn’t happening. It took programs like Napster and Kazaa to force them to cooperate.

We’re seeing the landscape for movie viewing changing rapidly already. We got on-demand video, Netflix, sites like Hulu.com, etc. It’s getting to a point now that it would make more sense for the majors to just give up the ghost and let people watch that brand new flick right from home.

Either they lower the ticket price or just cave in. They can’t keep going on this way without expecting some form of rebellion. Believe me, I’m sure folks would get fed up enough to actually acquire an illegal copy of the latest theater flick online. When that happens, the industry is gonna change it’s tune. Let’s hope it doesn’t come to that point, but it took a program like Napster to make the major labels stand to attention. It’ll only be a matter of time before the MPAA feels that same heat.

Now, I’m not saying that this would cause all the theaters to close up shop. But there would finally be an option for everyone. You can either see the film the way it was meant to be seen in front of a big screen or just kick back and enjoy it at home. I’d say that’s rather fair truthfully. In order for it to work out right though, the major studios would have to make a compromise. I’d say they should charge less for ticket sales and raise the price a bit for home viewing. Why, you ask? Well, viewing at home would be considered a special privilege. I mean, think about it. You’ll have the freedom to watch it at your convenience. You’re also not siting with a bunch of people who are talking loud, chatting on the cell phone, etc.

In the end, between the producer and the consumer, a well planned compromise would work out best for all. :clap: :clap: Good show, good show. :clap: :clap:


#16

Ticket prices are out of control. I don’t really care as I rarely go to the theaters anymore for many of the reasons already stated.

Now, when a new movie comes out I’m interested in I put it in my Netflix Q and I watch it whenever it arrives months later. They can take their $10 popcorns and $15 ticket prices and stick it up their asses.


#17

[QUOTE=dentman42;2538525]Plus, at home you can pause the movie to go to the loo, grab another drink, some more popcorn, etc., not to mention watching the movie on your schedule (not a lot of cinemas around here have a 3am showing…)

And of course, you have more than 30 or so choices for what to watch at home.

As it is, my home theatre sounds far better than any cinema I’ve ever been to.

Seriously, when cinema tickets cost as much or more than the DVD, what’s the point?

I feel sorry for the small cinema owners - they don’t make any profits on ticket sales, they have to rely on concession profits to stay in business.[/QUOTE]

My thoughts exactly:iagree: .
Also thinking of all the money I’d spend if I wanna take my girlfriend out to catch a movie at the cinema as often as she’d like to…


#18

A year ago, film studios and theaters were enjoying an uptick in movie attendance supposedly spurred by a need for people to escape the woes and harsh realities of the recession. This year, attendance is down by an average of 1-2% at major theaters.

What are the factors behind this decrease?

Well, my best guess is that the 2% decrease is spurred by the less need for people to escape the woes and harsh realities of the recession!


#19

They’re still making millions at the Box-office…Decreasing the big stars salaries by 2% would make sense, AFAIC…As far as the drop in attendance, I’d have to agree that more and more folks stay at home and either rent or stream from say Netflix and such…Plus, you don’t have to put up with the brat(s) kicking the back of your seat at the theater…:a


#20

In Germany, some cinema owners claim the right to search the pockets of their visitors (I guess, for cams etc.). I don’t need to spend money only to be treated like a criminal.

And a company that treats their customers as criminaly deserves nothing else than a painful death.

Michael