During iPhone 3G launch , Apple proudly announced that the company have sold more than 40 million iPhone and iPod touches and that there are more than 50,000 apps in the App Store. There is not a streak of doubt there and Iâ€™d say kudos Apple!
Apple again made history when they successfully sold 1 million iPhone 3GS in three days disproving predictions of brave industry watchers and analysts. That was a repetition of successful iPhone sales history. Well and good for the company.
However, upgrade to iPhone OS 3.0 seems to be going pretty slow. The OS was released two days prior to the launch of the iPhone 3GS and Apple on Monday announced that 6 million customers have downloaded the software, which is way too less. Where are the other 34 million users of iPhone and iPod touch?
Accepted, most jailbroken and unlocked iPhone users stayed away from the download race for reasons best known to them. They donâ€™t want to brick their devices. Where did the millions of iPod touch users go? They arenâ€™t afraid of the bricking affair.
Well, here is the open secret. Apple is charging $9.95 as upgrade fee for iPod touch users (ask Apple for explanation), I only know that this is the main reason why iPod users are not going for the upgrade. Many iPod users are therefore still on OS 2.0 introduced last year.
What does this mean to developers? Developers who are planning to develop and sell applications exploiting the 3.0 features and those that can be used only on devices running on OS 3.0 need to make a quick calculation. Only six million plus devices (add 1 million iPhone 3GS) are there running on OS 3.O, how many would possibly download your application? How fast do you think iPod touch users would adopt the OS 3.0?
Has Apple done the right thing in charging for the software upgrade?