Oh come on people. 99c amounts to VERY little at all, you would have to be pretty miserly to call that expensive. Well, it is nice to see that the service has been integrated into iTunes. As for the songs being non-secured, I can see why they want to put even basic security on the song, but the price should not cause a problem. As for 5c per movie unsecured DivX, err… no. These movies cost MILLIONS to make, I am quite happy to pay £10 (about 15 dollars) for a movie, especially with all the bonus features that are now available for free. However, given the poor DivX quality (relative to a DVD I mean), maybe £7 would be a better bet. Remember, the distributing company also have to pay a lot for the bandwidth they use to deliver the media. Sometimes I just think that some CDFreaks’ members are utterly clueless about the shear effort involved in bringing a song / movie / game to the stores. Regardless of whether the artist nicked the lyrics , music or if they are just a talentless boyband, it still takes hundreads of hours to get just one song out. Movies are far more challenging. The entertainment industry has to make a living after all [remember, if you refuse to pay $5 for a CD, it is not only the RIAA that get nothing, but the artist as well]