Well, maybe we won't "own" the rights, we're only licensees. But I want to HAVE it in my grubby li'l paws so I can enjoy MY entertainment on MY schedule in MY locations.
And "being constantly plugged in and tracked" is never going to be my ideal venue for 'entertainment'.
I don't think this notion is truly pleasing to anyone but, for now, the tracking has been either non-existent (that's what we love to believe), weak or 'safe'.
Well, Fantasyland for the moneymakers will be Nightmareland for most consumers. The moneymakers just have to keep clouding the issues and deflecting attention away.
But it's not their only hope. "Consumers have no choices. We have HDMI which has embedded DRM signals..."
And, "We have Region and PAL-vs-NTSC encoding - we can now prevent customers from being entertained by certain products simply because they're sitting in one place or another on the earth's surface."
In some ways, Apple's comments about destroying physical media helps overcome some of these limitations. But they are Number One in keeping us locked-in and tracked. And they love THAT part. I don't know why Apple would merely contract with storage-manufacturers. Why not buy up the storage-companies AND the "content of storage" companies, too - fill up HDD or SSD space with Apple-owned Disney-Sony-Warner films, movies, subscription news, etc.?!!