(DISCLAIMER: What you are about to read (if you choose to read it) is only my opinion. It is not a fact substantiated by any research. It is only my opinion, based on statements/opinions I've read on various web sites discussing Apple products.)
I've always felt that Steve Jobs (and his company as a result) is one of the most arrogant, conman-like control-freak executives there is. However, he is extremely good at selling his products. As a result, Apple has an incredibly large, almost cult-like following of people who are not only willing, but are anxious, to stand in lines (for days sometimes) to be among the first to get the next not-so-great, over-hyped Apple product. I think people are starting to wake up to the fact that Apple may not be what they think it is.
(ANOTHER DISCLAIMER: For anyone who now thinks I'm just a Microsoft zombie, I'm not. Other than computer accessories (mice and keyboards) and possibly the ZuneHD, I don't think of Microsoft as a hardware company. I don't actually own a ZuneHD, and my cell phone is a Blackberry.)