"AP and GfK survey: 52% has never heard about Windows 8"
And this surprises you?
52% of Americans have probably never heard of Evolution, Galileo, Copernicus,
or that Canada beat them in the War of 1812.
They will on the other hand be able to quote any useless futbawl statistic and be able to recite the names of every Light Beer in Mrrika or the names of everyone that has ever appeared on Oprah.