Speaking of purchase, I too am trialling the latest version...
Regarding price (and no I'm not a cheapskate), I buy all the software I use but I try to limit myself to what I believe is a "reasonable" price over the internet: e.g.
<=10 dollars - I don't even think about it, if it's good they get my money
<=20 dollars - again if it's good and useful I'm happy to buy
<=30 dollars - starting to push the boundaries of what I call a "reasonable" price for a piece of software.
<=40 dollars - Find it very hard to justify paying this much of my hard earned cash when there ARE other FREE ways around what the software actually does.
I'm sure Slysoft have their reasons for the price tag, I can only go by what I experience being in the software industry myself - but my family/friends are also of a similar pricing mentality.
Are there any special offers or competitive upgrades?
I'm not just saying this to be clever or anything, but I can guarantee that myself and a friend would most certainly purchase AnyDVD if the price was 20-25 dollars.
Just my opinion