What is your opinion of this initative?
The Weinstein company has agreed to become the first to insert anti-smoking announcements onto DVDs that it produces. This is in response to a September letter to 13 of Hollywood’s major motion picture companies and was signed by attorneys general from 41 states.
We can expect to see such announcements, at least with the Weinstien company, to begin with “Clerks II”. The public service announcements, will be added when the picture you are about to watch, depicts the actors having a smoke. The initiative is apparently the brainchild of one New Hampshire Attorney General-Kelly Ayotte.
“We have been trying for years to get Hollywood studios to work with us on what we believe is an important and meaningful protection for our children, and the Weinsteins have taken that all-important first step,” Ayotte said.