It is, but not as much as this posted article made me feel. This is why I goofed on it- I thought the companies behind BR must have paid for another "study" showing how rosy BR acceptance is going. Especially when the US and the UK were the "big customers" and Japan is like a freakin' bridesmaid. I thought Japan was the place where BR was really popular. And maybe it is only just for recorders, at any rate - something looked fishy. It turned out it really wasn't but, still there are some things going on I was not aware of.
I did a little digging around and came up with this from the same report and it makes a bit more sense to me now. I mean WTF- Blu-ray is simply NOT that popular and especially last year. Here is some more info from the report, that I read elsewhere:
Futuresource: 82% of Blu-ray discs are 'pipeline fill'
An analyst firm found that of the 200 million Blu-ray discs manufactured last year, only 18% were sold to consumers.
Worldwide production of Blu-ray Discs, however, was in excess of 200 million last year, and only 36 million sold. Futuresource Senior Consultant Michael Boreham says this overproduction is not a miscalculation in demand, but rather the act of "filling the pipeline," or pushing out product in anticipation of its future demand.
"There were concerns over how well the manufacturers would cope with the demands placed on them last year," said Boreham, "But as a result of good planning and excellent cooperation there were no problems in the busy fourth quarter. It's going to be interesting to see what happens this year, as we're not seeing the same level of investment in manufacturing equipment that we saw in the early days of DVD."
Only a company full of retards would go balls out with Blu-ray considering the global economy meltdown.
So, what I see is a HUGE gamble. What will the consumer do? Will they make the leap with all that is going on now? Or stick with DVD?
The good news? My opinion, from what I see going on around me- Hang tight and watch the price of Blu-ray movies drop like the Hindenburg. The "pipeline" is full and now they HAVE to move this crap and move it fast. There is gonna be some fire sales on BR players and movies, if so, THEN they will sell 100 million- or see a 400% + increase- because they will be going for 15 bucks a pop. I would not be surprised to see 100 dollar BR players too- That is my prediction!