HP, blame the printer manufacturers. Oh wait, you are one :g I can get a full-colour printer that spits out discs in a fraction of the time it takes to LightScribe a disc, and in full vivid colour, too. I can buy any inkjet-pritable media on the market, too. I don’t need to pay more for a LightScribe CD / DVD disc or drive. Is it any wonder? You are offering greyscale, subject-to-fading images. Any savings in ‘printing’ are offset by the higher media cost, higher drive cost & the time it takes to 'scribe a disc. Improve the tech or reduce your royalties. Or both.