Amazon's A9 Reaches Beyond Google's Basics is trying to out-Google the king of Internet search with a new site that puts a fancy face on Google’s plain-Jane search results.

The free site, created by an Amazon subsidiary, went live on Tuesday ( It lets people store and search their personal Web browsing and search histories, save and edit bookmarks online for access from any computer, jot notes about sites in a personal diary and get recommendations of sites A9 thinks they might enjoy, based on their surfing habits.

“It becomes an extension of your memory,” said A9 chief executive Udi Manber. “We are storing a lot of information for you and giving you access to it.”

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