I really don't know what to make of this.
Thanks to Hardocp.
it is called greed. No matter how much money some people have they will do anything to make more.
I never thought I'd live long enough to see this. By proposing this maybe Steve Jobs he has lived too long. iAdvertising app. Bought to you by iannoying software company also known as Apple. I really hate Apples and iMacs and everything associated with them even more so now. iwish they would just go away.
Since Yahoo , Google, and Microsoft all seem to be headed that way I guess Steve wants his cut if they do it.