ï»¿It will also make tools available to consumers to control their privacy, which according to Adobe, â€œexceed industry standardsâ€.
Like that's saying anything. As far as I can tell, the "industry standards" mostly consist of "cyber-stalk them! Cyber-stalk them all! Cyber-stalk the living f**k out of them!" Also, if these "tools" are anything like the supposed opt-outs offered by Google, Facebook, etc., they are basically worthless. (They only let you opt-out of targeted advertising, not the spying that comes with said advertising. Also, these opt-outs go bye-bye if you delete your cookies, forcing you to opt-out again.)
As per usual, the only way to keep your private data out of big business's hands is to not give them anything at all. And, the only sure-fire way to do that is to not let your computer connect to Adobe's servers. This means you will need some kind of content blocker. In most cases, the web code that will connect you to Adobe will be the same code used to display ads.
So... news posts like this will only lead to more ad blockers. The industry need to learn to respect people's rights to privacy. However, this is just another instance of them doing the opposite.