Adblockers had negative impact on Facebook’s revenue



We’ve just posted the following news: Adblockers had negative impact on Facebook’s revenue[newsimage][/newsimage]

Facebook reports in its annual report that adblockers had a negative impact on the company’s revenue. Because a substantial part of Facebook’s revenues come from advertising the company fears the increasing popularity of software that blocks ads

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First of all, a big thank you JW, I would not have found without you directing me to it.

A very interesting read, from the info:

[B]We generate substantially all of our revenue from advertising. The loss of marketers, or reduction in spending by marketers, could seriously harm our business.[/B]
Substantially all of our revenue is currently generated from third parties advertising on Facebook. For 2015, 2014, and 2013, advertising accounted for 95%, 92% and 89%, respectively, of our revenue. In addition, we have recently introduced advertising on Instagram. As is common in the industry, our marketers do not have long-term advertising commitments with us. Many of our marketers spend only a relatively small portion of their overall advertising budget with us. We expect our ability to grow advertising revenue will continue to be dependent on our ability to generate revenue from ads displayed on mobile devices. In addition, marketers may view some of our products as experimental and unproven. Marketers will not continue to do business with us, or they will reduce the prices they are willing to pay to advertise with us or the budgets they are willing to commit to us, if we do not deliver ads in an effective manner, or if they do not believe that their investment in advertising with us will generate a competitive return relative to other alternatives.
Our advertising revenue could also be adversely affected by a number of other factors, including:

• decreases in user engagement, including time spent on our products;
• our inability to continue to increase user access to and engagement with our mobile products;
• product changes or inventory management decisions we may make that change the size, format, frequency, or relative prominence of ads displayed on our products or of other unpaid content shared by marketers on our products;
• our inability to maintain or increase marketer demand, the pricing of our ads, or both;
• our inability to maintain or increase the quantity or quality of ads shown to users;
• changes to third-party policies that limit our ability to deliver or target advertising on mobile devices;
• the availability, accuracy, and utility of analytics and measurement solutions offered by us or third parties that demonstrate the value of our ads to marketers, or our ability to further improve such tools;
• loss of advertising market share to our competitors, including if prices for purchasing ads on Facebook increase or if competitors offer lower priced or more integrated products;
• adverse legal developments relating to advertising, including legislative and regulatory developments and developments in litigation;
• decisions by marketers to reduce their advertising as a result of adverse media reports or other negative publicity involving us, content on our products, developers with mobile and web applications that are integrated with our products, or other companies in our industry;
• the degree to which users opt out of certain types of ad targeting;
• the degree to which users cease or reduce the number of times they click on our ads;
• changes in the way advertising on mobile devices or on personal computers is measured or priced; and
• the impact of macroeconomic conditions, whether in the advertising industry in general, or among specific types of marketers or within particular geographies.

and further down:

[B]Technologies have been developed that can block the display of our ads, which could adversely affect our financial results.[/B]
Technologies have been developed, and will likely continue to be developed, that can block the display of our ads, particularly advertising displayed on personal computers. We generate substantially all of our revenue from advertising, including revenue resulting from the display of ads on personal computers. Revenue generated from the display of ads on personal computers has been impacted by these technologies from time to time. As a result, these technologies have had an adverse effect on our financial results and, if such technologies continue to proliferate, in particular with respect to mobile platforms, our future financial results may be harmed.

You know, it hurts reading it :disagree:

[B]To be frank, on behalf of Jane and John Doe, it is like music to my ears.[/B]
You all should learn how to protect your privacy and not let them track you. They couple sites together for any third party to read and the same goes for Google which earns their money by routing you to paid advertisements instead of where you really should go to save a dollar or twenty :flower:


Frankly, I don’t believe Facebook deserves the money they already have, let alone more money. Facebook is a large, out-of-control surveillance engine, that doesn’t stop at simply monitoring it’s own users: through their “like” buttons, which are used on many different websites, they can/will spy on everyone, including people who have never visited

Even has social media widgets, which create cookies between you and Facebook (and Google Plus, and possibly Twitter), unless you set up your web browser (typically with third-party add-ons), firewall, or hosts file to block these sites.

Of course, companies like Facebook simply don’t care about users who wish to protect their privacy. So, when you set your browser’s Do Not Track preferences, I can 100% guarantee they will be ignored. If you can find an opt-out, that usually doesn’t mean anything, since you’re probably only opting out of “relevant ads”, and not the constant surveillance that comes with these ads. Also, if you’re like me, you delete your cookies regularly, meaning you have to opt out again, and again, and again.

Also, with services like VPNs and proxies, Facebook will may know who a given user is, since users might not think to delete their cookies, so when two IP addresses have identical cookies, the servers running sites like Facebook will simply add two and two (so to speak), and realize these IP addresses are both being used by the same user. So, make sure to wipe those cookies!


This is all user preference, if people dont like Facebook, dont use it;)


…but… Facebook[U] reported its latest quarterly numbers grew with 50% and that its profit doubled[/U] - oh, so scary those ad blockers!

Sounds very much like they’re wetting their pants without hearing any shots fired - bunch of pampers rockers!

Oh, btw, I am not even a member of FB or any other social media humbug.


[QUOTE=alan1476;2767963]This is all user preference, if people dont like Facebook, dont use it;)[/QUOTE]

This is not all user preference you know, it is mostly not thinking at all.
As is known, people which are concerned about or working with privacy and IT security do stay clear of social media sites. The security threat these sites represent should become obvious from just that fact.

It should come as no surprise that sites like facebook and so on are the most effective places to hack users as you can have tens of thousand people within minutes.
When they get infected or hacked, they have to call on help to get back up. However, they do not learn a thing and log back on immediately without checking what caused their trouble. Then they call back and say that the IT worker failed to clean their PC properly. Then when cleaned a second time, they try to do exactly the same thing once more even when told what caused them to get infected a second time.

Blocking adds or better yet, using an up to date hosts file is a way to narrow down the attack surface as it is these placeholders which contains code from 3-rd party server that is the easiest target for the hackers.


[QUOTE=Xercus;2767975]Blocking adds or better yet, using an up to date hosts file is a way to narrow down the attack surface as it is these placeholders which contains code from 3-rd party server that is the easiest target for the hackers.[/QUOTE]
Couldn’t have said it better myself.