4K video and OTT broadband services are going to seriously affect the traditional broadcast industry



If there’s one thing we can be sure about with 4K ultra HD it’s that the resolution has become an absolutely popular medium for the OTT (over-the-top) community in video production. Amazon, Netflix and a number of Hollywood oriented studios are now shooting all of their original content in 4K resolution and they seem to absolutely love the new format.

Amazon offers a monthly package of 4K content that comes part and parcel with its regular streaming video service wherever it’s available and Netflix has done something almost identical by offering a “premium” $11.99 per month package of streaming content which includes the entire company’s 4K movie and original programing selection along with other TV programs like Breaking Bad, which were shot in 4K.

Link: http://4k.com/news/ott-and-4k-content-via-broadband-will-remake-broadcast-programming-8085/



I expect the broadcast networks to offer streaming service in the near future to be able to deliver 4k content. If not, they will see a severe erosion of their rating shares as 4k becomes more prevalent. Cable, fiber optic service had better get off the dime too or they will suffer a quick decline in their customer base. Especially if broadcast and cable channels start to bypass them by offering streaming services to deliver 4k content. Either way I like that the consumer will have multiple options to get content. Competition is good for consumers.