Don't worry. New Egg doesn't have a rep for mislabeling media and substituting inferoir products. When it says AZO, that's what you'll get. I've not seen Life Series advertised @ NE.. smart consumers know the value brands are junk & will stay away from them.
I'm trying to shift away from dvds as data backup media in favor of blue ray.. just need to find high quality low cost discs. $1 per 25gb is ok, but I KNOW they will do better sometime this year. If the verbatims were $1 per disc I'd buy those, but they're more like $2 a disc.