American legal downloaders are burning their music to CD-Rs


TEMPO research has found that more than three-fifths (62%) of American downloaders who have paid to download digital music are burning the files onto optical media. While they are at it, these downloaders are burning an average of two separate copies of the digital music they have purchased online.

In addition, TEMPO research also revealed that more than half (56%) of Americans who have paid to download digital music added the files to a custom playlist, while one-quarter (26%) transferred the music to a portable MP3 player.

"These actual usage data underscore the consumer demand for at least moderate usage flexibility and portability in fee-based music downloads," said Kleinschmit. "However, while these downloaders do appear to require the ability to burn files and transfer music to portable devices at their leisure, it is interesting that few of these consumers are doing so in excess. Given the relatively adolescent stage of consumer experimentation with these services, it will be important to closely monitor fee-based digital music file usage activity in order to anticipate the impact of any modified usage limitations on user satisfaction and retention."

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You can visit this link for Music Industry News if you would like to read about the full study. There are many other factoids such as a three fold increase in legal downloads in 2003 in the United States.

Source: Music Industry News

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