Medialinenews.com reports that Warner Music Group is lowering the suggested retail price (SRP)of its DVD-Audio titles. They will lower the prices with 35 percent and hope that the lower prices will result in better sales.
A spokesperson for the label group told Medialine that its DVD-Audio SRPs will now largely range from $16.98 to $18.98, roughly in line with CD list prices of new releases. |
Warner is maintaining its DVD-Audio release schedule of several titles per month in a variety of genres through the end of the year, the spokesperson added.
Hmmmm, lowering prices to boost sales, what a smart idea, I really wonder how long it took to think about this !
Source: Medialine.com
