Word on the interweb is that Best Buy is looking to get Blu-ray into your home. The Insignia NS-BRDVD player is about as bottom-of-the-barrel for a Blu-ray player as it gets, but can be yours for just $99. Buy the player for $199 and get $100 in Blu-ray movie dollars (redeemable only at Best Buy, natch).
Will this scheme pan out? Will people choose to drop their money on the Blu-ray fire sale this Christmas? Only time will tell.
